BIG, SCARY, EXCITIING NEWS!!!

September 17, 2018 9 Comments

BIG, SCARY, EXCITIING NEWS!!!

What’s in a name?

My 10-year-old daughter is already planning her first business. She’s obsessed with Masterchef and wants to participate when she’s old enough, but until then she’s decided to start her own foodie enterprise. The name she chose for her business is one that she wholly identifies with and one that represents the product and service she’s offering.

But what if the product or service changes or evolves?

The Mantique has boutique shopping for men at its roots, providing an environment that’s easy to shop and enjoyable to visit. With a curated collection of interesting British brands that satisfy your need for beautifully made, high quality designs that are a little different to the usual high street offerings.

 

But I’m not stopping there.

 

The ladies are going to be in on the fun too.

 

Yes, it’s official. After countless lovely customers asking if I was ever going to open a women’s version of The Mantique, I decided to take the plunge. And the response has been amazing. In fact, one lovely customer whooped for joy and danced around the shop when she heard the news!

 

But there’s just one problem…

 

The name.

 

‘The Mantique’ doesn’t exactly sit well with a female side does it?

 

I’ve been given a few suggestions for the women’s side, one of which was particularly… ahem… indecent.

 

But it’s now been decided. The Mantique is changing its name to…

 

Liz and Fitz - the new branding and logo design

 

Elizabeth Bennet and Fitzwilliam Darcy are the key characters in Jane Austin’s Pride and Prejudice, which she wrote, just a few miles up the road from the shop, in Chawton. The characteristics of Bennet and Darcy are what makes our customers special too, so they are the perfect inspiration for our new name.

Liz is strong and independent yet playful and flirty. Fitz is intelligent and a romantic Gentleman at heart, even though he doesn’t always know how to show it.

I am so proud to have met lots of women over the last couple of years who run their own businesses and I love the supportive network of ladies who have each other’s backs. These women are confident and they want their appearance to reflect that, but in an individual, playful way. The new ladies collection will become your wardrobe warrior, pieces that take you from day to night and for every eventuality.

 

Liz & Fitz womenswear collection

 

And what about the men?

Don’t you worry. The choice of menswear brands on offer will evolve and grow so that Liz & Fitz continues to bring you the very best of exclusive British brands. After all, you men take just as much pride in your appearance. What I have noticed is that you don’t always have the confidence to choose an outfit yourself…

 

“I really like this but I’ve got to check whether she likes it first…”

 

And that’s where the Liz & Fitz team come in. The original shop has always been a welcoming place that makes shopping easy and enjoyable. Even for men. We don’t do the hard sell and we are honest with our advice so you’ll always leave with something that shows you at your very best.

 

So when is it all happening?

Over the next couple of weeks, I’ll be sharing our progress with you. We’ll be expanding into the shop next door which will become home to the ladies collection. The men’s side will be getting a little face lift and all of this will culminate in a celebration to mark the beginning of a new chapter.

Make sure you’re following all the excitement and changes over on Instagram and Facebook so you don’t miss out on anything.

I cannot wait to welcome you in!

Liz x




9 Responses

Les Peters
Les Peters

September 25, 2018

Congratulations from one of your long distance shoppers in Scotland. Look forward to hearing about your next cheese’n’wine….Fizz with Liz and Bitz with Fitz! Best wishes to all. Les and Jane Peters

Jolyon Nott
Jolyon Nott

September 25, 2018

Hi Liz,
That’s great news. My wife has always remarked how it wasn’t fair there wasn’t a woman’s section in Mantique. If you need help with any branding and or store design I’d be happy to help. Just moved to Winchester from Richmond.
All the best,
Jolyon

Jill Connors
Jill Connors

September 25, 2018

Go for it Liz! Great name and fab logo. Look forward to seeing your new expanded shop! Will there be an official opening? Would love to come and support you – and of course ave a nose at the goodies. x

peter antenen
peter antenen

September 25, 2018

Hey Liz
Congrats on the new premises and well-done for taking the plunge/grabbing the tongs/sizing the moment (and any other cliches I can think of :) to reposition the brand. I like your thinking As you’d expect I have sooooo many questions about the rebrand process and the creative execution. As per Bob, count me in on the launch party….Down in Winch Monday so may pop in…
good luck, Peter

Jane Rutter
Jane Rutter

September 25, 2018

Many congratulations Liz – this sounds wonderful – can’t wait to pop into the new shop to check out the stylish ladies’ wear – and choose Christmas gifts for the men in my life!

Mike Turnbull
Mike Turnbull

September 25, 2018

Congratulations and all the very best for the new venture. I’m sure it will be a great success – the high street needs your originality, imagination and drive and you deserve to do really well. The shirt you sold me has attracted more positive comments and enquiries than anything else I have ever bought. Consider me one of your disciples!

Richard Sowerby
Richard Sowerby

September 25, 2018

Liz , very well done . You are a lesson to us all in self belief , determination, desire and focus . I am very proud of you and for you . As a former President said “ yes you can “ . Richard

Sarah Dorey
Sarah Dorey

September 23, 2018

Congratulations on securing the adjacent premises, great news indeed! Looking forward to seeing the “breakthrough” literally to womenswear!

Bob Dalton
Bob Dalton

September 19, 2018

Liz
Fab news! So pleased you managed to secure the lease for the adjacent premises. Good luck with the launch and new identity and will see you soon. Ps is there a bubbly drinks launch ?
Bob

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